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Weekly Metaverse Business Brief - July 25 2022

AIXR Weekly Brief
AIXR Weekly Brief
Good morning XR Brief readers. In updates this week we’ve refreshed our roundup to include key advancements from immersive, web3 and realtime. Stories are now streamlined to give you the very best start to the week.

Top Stories
Microsoft is shifting its focus to a software-led Metaverse strategy. The company will be focusing on building the software infrastructure that will power the metaverse, this is a move from the company’s previous focus on hardware, such as the HoloLens. Microsoft believes that the metaverse will be powered by software and that is their play in the space.
Google is planning to test its new augmented reality glasses in public.  It’s been nearly a decade after privacy concerns during their first attempt at ar glasses. Since then Google has made notable acquisitions such as Focals by North and and revealed speech recognition features during its developer conference in May. Google still remains coy about its full specs.
VR Awards and Immersive Tech Week unite for Europe’s largest event. Earmark your calendars for Nov 28-Dec 02 in Rotterdam, Netherlands. The VR Awards black-tie event will round out the week-long event’s extensive in person conference and networking program from ITW. Be there to experience the biggest celebration of our industry yet.
Bored Ape founders are excited about their new project, Otherside. The two founders are working on a shared virtual space where people can connect and interact with each other. Otherside will be a place where people can come together to create and share experiences. ‘We can build a city where thousands of people interact — this is like the level of Grand Theft Auto but in real time with real players.’
Events to be at
Keep an eye on
Musical experience builder Melon Raises $5M in seed funding. After seeing success on Roblox, backers include Crush Ventures and Comcast.
Dubai plans to become a “metaverse power house”. By 2030 they would like to create 40,000 virtual job & generate up to $4 billion for the city’s GDP
Usain Bolt partners with Move-to-Earn Web3 Platform Step App. The startup already has 20 million pre-registered users.
Business leaders talk best practices on building a industry career. Key highlights include what to upskill and insight from tech recruiters.
Our best wishes for a productive day. Please send any news, comments, a butler, and and a bottle of wine to
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AIXR Weekly Brief
AIXR Weekly Brief @AIXRorg

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